Big Company Advantage

Many times I have thought it would be a better choice to join or begin a small company instead of staying at a large one. However, I have changed my mind. After much thought I have come to the conclusion that a large, active company has a great advantage over a small boutique company in many ways.

This advantage is for the buyer, seller and broker. For the buyer there is the greatest access to the listings at a large company because the small independents just don’t get all the listings. If there is, as they say, safety in numbers, well, there is also advantage in numbers.
For the Seller, there is a great advantage because they have the support of a huge organization behind them that has advertising dollars to spend, public relations firms to get out the name, web sites that are amazing and constantly updated and advertised. The small independents cannot afford to do this.

For the broker the advantages are all of the above. For the broker there may be some extra rules and paperwork that is not so appealing but there is information and support. When you are trying to find a customer a home, or trying to sell a client’s home – what could be more important than information, access and support?