Saturday, February 10, 2007

Selling a Listing is like falling in love

Sometimes you can have a listing that has all the elements, it is beautiful, available and you think “why does it not sell”. As a listing broker you do all the right things, hold open houses, advertise, take photos and place ads on the internet and hold more open houses for brokers and for the public. You have plenty of elegible lookers and sometimes even a proposal but it’s just not right.
And then, just like love, when you least expect it to happen there it is. Someone comes along and they can’t resist. They want this house and it is destiny. They have looked and looked and the house has waited and waited and then there is marriage.
Almost every house that is for sale has a happy ending and sells eventually. There are one or two “old maids” but not too many. Patience and Faith.

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